97% of people use the internet (at home or by mobile phone) to search for some kind of business online. 37% of those searchers are searching for a business or service locally, meaning it could be yours too.

Business owners are waking up to the fact that if they are not found online in the search engines, they are going to lose out to their competitors who are. However, they find themselves in unfamiliar territory. They don’t know the first thing about getting ranked in the search engines, they don’t know how to build a website and they don’t want to know.

However, how many of us have made the quick trip down the street to the local hardware store when we need just a few nuts and bolts? We’ve all done it. And homepage we were very glad the store was there because we didn’t want to have to battle the crowds at the big box store.

Pay Per Click advertising – This is a method that will bring in the most local customers, but it can also get very expensive if you don’t know how to do it right. You need to take time to educate yourself on how to use this method.

The best way to spread your business sales is to advertise with local business marketing. This is done by being recognized by the local community. After most of your community knows who you are and what you represent it’s time to move on to the next best advertising technique. Advertising in the local tabloids, newspapers, and magazines will pull in many extra customers. If you have the funds available, maybe even a low priced commercial can serve you in the best of ways.

So, each roofing company has at least three (3) chances to show on each page. And, take note, this is only Google! We’re not looking at Yahoo!, Bing, Facebook or any other search results. Is Your Website Marketing local business?

You need to repeat your Keywords in your headline and the first 150 words of content on your first page. Do not overdo this. Just keep it natural. Don’t go crazy trying to get 3.765 keyword density. But don’t neglect to get these keywords in. Make at least one instance of each keyword Bold and link to an appropriate inside page. Once again, use the city (s) here, too.