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Cross-Cultural Business Behavior
Marketing, Negotiating, and Managing Across Cultures
by Richard R. GestelandCross-Cultural Business Behavior — CLICK HERE
- Publisher: Handelshojskolens Forlag
- Author: Richard R. Gesteland
- Language: english
- ISBN: 9788716134288 (8716134281)
- Format: hardcover, 282 pages
- Release date: December 1, 1999
About The Book
The second edition is an enhanced version of the original book, a practical guide for international business people based on the author’s 35 years of hands-on experience doing business in 55 different countries. The first edition proved to be popular with practicing managers as well as university and colleges around the world. It has been translated into German, Polish and Lithuanian, and since 1993, the author has trained over two thousand managers around the world in cross-cultural negotiating techniques.Part One organizes international business customs and practices into logical, easily understood patterns so as to enable the export marketer, joint-venture negotiator or expatriate manager to conduct business successfully around the world. Part Two presents 32 unique Negotiator Profiles designed to prepare the business visitor to conduct effective negotiations in the world’s major markets.
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